Ko Hana Agricole positions Hawaii as an exporter of premium rum

21 : 06 : 2017 Drinks : Spirits : Packaging

Hawaii – The spirit is distilled on the island of Oahu using local sugar cane.

Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti
Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti
Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti
Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti Ko Hana Agricole rum, Hawaii. Photography by Ari Espay and Liza Poleti

Distilled from 34 heirloom sugar cane plants grown on the island, Ko Hana Agricole consists of single-origin white and dark rums, alongside a blended variety.

While Hawaii has a long history of producing Okolehao, a rum-like spirit made from Ti leaves mixed with sugar, refined rums have been relatively uncommon. By using local ingredients produced to a premium standard, Ko Hana Agricole is shifting the focus on fine rums away from the Caribbean to Hawaiian shores.

The Manulele distillery uses an eponymous variety of sugar cane, which until now has been largely disregarded because it is ill-suited for use as table sugar and therefore was overlooked by the Western world as a valuable resource. Althoiugh the distillery opened in 2014, it is only now exporting beyond Hawaii.

The Big Picture

  • Brands such as Moët Hennessy and Manulele are looking beyond traditional domains and taking inspiration from previously overlooked ingredients
  • Learn more about how new ingredients are shaping the food and drink landscape with our Food and Drink Futures Report 2016
Discover More Daily Signals
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN