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LVMH launches its online luxury hub 24 Sèvres

By Maks Fus Mickiewicz 08 : 06 : 2017 Retail : Fashion : Digital

Global – The e-commerce platform stocks clothes, accessories and beauty products from a range of brands.

24 Sèvres by LVMH, Global

Visitors can browse through items from the luxury goods conglomerate’s collection of brands including Louis Vuitton, Dom Pérignon, Céline and Kenzo, alongside those from emerging designers, and explore exclusive capsule collections.

The platform offers delivery to more than 75 countries and a click-and-collect service in Paris. Customers can also speak to a team of fashion experts via a video chat feature on the website and accompanying app.

‘Our clients are highly sophisticated and always in search of creativity and innovation,’ says Bernard Arnault, chairman and CEO of LVMH. ‘With the launch of 24 Sèvres, we are offering a truly differentiated online experience built on our unique expertise at the Le Bon Marché department store in Paris.’

The Big Picture

Retailers are increasingly incorporating machine learning, artificially intelligent chatbots and virtual reality experiences into their business. To find out more, read our Global Retail Market 2017 report
LVMH has launched an experience-led online platform that teaches consumers about the group’s champagne, wines and spirits houses, and its luxury travel offering