Why the psychology of eating is visual

10 : 05 : 2017 Food & Drink : Hospitality : Art And Design

The Netherlands – Artist Marije Vogelzang explores how the amount on our plate affects feelings of fullness.

Volumes by Marije Vogelzang, The Netherlands Volumes by Marije Vogelzang, The Netherlands
Volumes by Marije Vogelzang, The Netherlands Volumes by Marije Vogelzang, The Netherlands
Volumes by Marije Vogelzang, The Netherlands Volumes by Marije Vogelzang, The Netherlands
Volumes by Marije Vogelzang, The Netherlands Volumes by Marije Vogelzang, The Netherlands

Her series, Volumes, comprises a collection of stones wrapped in heat-resistant silicone to resemble organic, almost organ-like, shapes, which are placed on plates alongside food to alter diners’ perception of food volume.

The project, which has been informed by behavioural research showing that the amount of food we eat is influenced by what we see, demonstrates a creative approach to tackling the global obesity epidemic.

By adding volume and weight to diners’ plates, Vogelzang hopes to ‘change our mindless consumption behaviour into a mindful experience’ by creating the illusion of a fuller meal. ‘Most of us seem to rely on the size – the volume – of the food to tell us when we’re full,’ she says. ‘We usually try to eat the same visible amount of food we’re used to eating.’

The Big Picture

  • Artists and designers such as Marije Vogelzang and Jouw are exploring new ways to encourage more mindful consumption
  • To find out more about how Vogelzang is challenging assumptions around eating, see our Talent piece
Discover More Daily Signals
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN