Preview: Sleep Eats

27 : 03 : 2017 Sleep : Wellness : Optimised Self

Global – Brands are developing new foods, drinks and supplements that calm the mind, aid sleep and restore consumers’ bodies as they rest.

  • The value of the global sleep aid market is forecast to reach £64.2bn ($80.8bn, €74.4bn) by the end of 2020, according to Persistence Market Research
Dirty Lemon Sleep drink, US Dirty Lemon Sleep drink, US
Four Sigmatic sleep powders, US Four Sigmatic sleep powders, US
Torii Unwind shots, US Torii Unwind shots, US
Dirty Lemon campaign, 2017 Dirty Lemon campaign, 2017

Brands are enhancing or repositioning traditional foods as mind- and muscle-boosting snacks to be consumed before bed. Gatorade’s Sports Science Institute is developing post-workout products including a casein protein yoghurt that helps to rebuild users’ muscles during sleep. This late-night snack is expected to hit supermarket shelves within the next two years.

Meanwhile, Healthy Skoop is repositioning smoothies as night-time sleep aids. Its Sleep Protein powder is designed to calm the mind before bed, stimulate brain activity during sleep and keep blood sugar levels within a healthy range. ‘Initiating and sustaining healthful sleep is about so much more than taking a pill. It’s a lifestyle,’ says Dr James Rouse, naturopathic doctor and co-founder of supplements brand Healthy Skoop.

The Big Picture

For more on how food and drink brands are taking on the sleep market, see our Sleep Eats microtrend.

Discover More Daily Signals
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN