Preview: Sleep Eats

27 : 03 : 2017 Sleep : Wellness : Optimised Self

Global – Brands are developing new foods, drinks and supplements that calm the mind, aid sleep and restore consumers’ bodies as they rest.

  • The value of the global sleep aid market is forecast to reach £64.2bn ($80.8bn, €74.4bn) by the end of 2020, according to Persistence Market Research
Dirty Lemon Sleep drink, US Dirty Lemon Sleep drink, US
Four Sigmatic sleep powders, US Four Sigmatic sleep powders, US
Torii Unwind shots, US Torii Unwind shots, US
Dirty Lemon campaign, 2017 Dirty Lemon campaign, 2017

Brands are enhancing or repositioning traditional foods as mind- and muscle-boosting snacks to be consumed before bed. Gatorade’s Sports Science Institute is developing post-workout products including a casein protein yoghurt that helps to rebuild users’ muscles during sleep. This late-night snack is expected to hit supermarket shelves within the next two years.

Meanwhile, Healthy Skoop is repositioning smoothies as night-time sleep aids. Its Sleep Protein powder is designed to calm the mind before bed, stimulate brain activity during sleep and keep blood sugar levels within a healthy range. ‘Initiating and sustaining healthful sleep is about so much more than taking a pill. It’s a lifestyle,’ says Dr James Rouse, naturopathic doctor and co-founder of supplements brand Healthy Skoop.

The Big Picture

For more on how food and drink brands are taking on the sleep market, see our Sleep Eats microtrend.

Discover More Daily Signals
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
How AI is unlocking sleep as a predictive health tool

Daily Signals

How AI is unlocking sleep as a predictive health tool

Researchers at Stanford Medicine have developed SleepFM, the first AI model capable of predicting the risk of more than 100 diseases from just one ...
Health : Technology : AI
Stat: China records lowest birth rate since 1949

Daily Signals

Stat: China records lowest birth rate since 1949

China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood.
China : Statistic : Population
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN