Preview: Sleep Eats

27 : 03 : 2017 Sleep : Wellness : Optimised Self

Global – Brands are developing new foods, drinks and supplements that calm the mind, aid sleep and restore consumers’ bodies as they rest.

  • The value of the global sleep aid market is forecast to reach £64.2bn ($80.8bn, €74.4bn) by the end of 2020, according to Persistence Market Research
Dirty Lemon Sleep drink, US Dirty Lemon Sleep drink, US
Four Sigmatic sleep powders, US Four Sigmatic sleep powders, US
Torii Unwind shots, US Torii Unwind shots, US
Dirty Lemon campaign, 2017 Dirty Lemon campaign, 2017

Brands are enhancing or repositioning traditional foods as mind- and muscle-boosting snacks to be consumed before bed. Gatorade’s Sports Science Institute is developing post-workout products including a casein protein yoghurt that helps to rebuild users’ muscles during sleep. This late-night snack is expected to hit supermarket shelves within the next two years.

Meanwhile, Healthy Skoop is repositioning smoothies as night-time sleep aids. Its Sleep Protein powder is designed to calm the mind before bed, stimulate brain activity during sleep and keep blood sugar levels within a healthy range. ‘Initiating and sustaining healthful sleep is about so much more than taking a pill. It’s a lifestyle,’ says Dr James Rouse, naturopathic doctor and co-founder of supplements brand Healthy Skoop.

The Big Picture

For more on how food and drink brands are taking on the sleep market, see our Sleep Eats microtrend.

Discover More Daily Signals
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN