Collaborative dialogues

10 : 03 : 2017 Fendi : The Immortal Brand : Luxury

Rome – Fendi has opened a new exhibition of contemporary art at the fashion house’s headquarters.

  • The exhibition features works by renowned Italian sculptor Giuseppe Penone
  • It is located inside a permanent exhibition space at Fendi’s headquarters in the Palazzo della Civiltà Italiana
The Matrice exhibition by Giuseppe Penone and Fendi, Rome The Matrice exhibition by Giuseppe Penone and Fendi, Rome
The Matrice exhibition by Giuseppe Penone and Fendi, Rome The Matrice exhibition by Giuseppe Penone and Fendi, Rome
The Matrice exhibition by Giuseppe Penone and Fendi, Rome The Matrice exhibition by Giuseppe Penone and Fendi, Rome
The Matrice exhibition by Giuseppe Penone and Fendi, Rome The Matrice exhibition by Giuseppe Penone and Fendi, Rome

The exhibition space, which is free to the public, is part of Fendi’s push to merge innovation and tradition by supporting culture and art in Rome. The current exhibition Matrice features works by Italian sculptor Giuseppe Penone and is curated by Massimiliano Gioni, artistic director of the New Museum in New York.

Fendi has also commissioned Penone to create a permanent sculpture outside its flagship store on Largo Carlo Goldoni.

‘Penone is an internationally renowned Italian artist with whom we share a passion for creation, sublime savoir faire and continuous dialogue between tradition and innovation – core values of Fendi,’ says Pietro Beccari, CEO of Fendi.

The Matrice exhibition will run until 15 July 2017.

The Big Picture

Luxury brands are shifting their focus to long-term projects to become curators of culture, including Prada, which has opened a gallery space in Milan. Read our briefing to find out more.

Discover More Daily Signals
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN