TT Liquor, London TT Liquor, London
TT Liquor, London TT Liquor, London
TT Liquor, London TT Liquor, London
TT Liquor, London TT Liquor, London

Liquor stash

09 : 03 : 2017 TT Liquor : Cocktail Futures : London

London – New cocktail bar TT Liquor enables patrons to buy and store bottles of high-quality alcohol to drink at a later date.

  • ‘Bottle keep’ is common practice in a variety of drinking establishments in Japan, from informal izakayas to high-end hotel bars
  • The bar features a tasting room that celebrates the history of cocktails

Located in the heart of London’s East End, TT Liquor comprises a bar, shop and tasting room spread across three floors. The ground-floor shop boasts more than 1,000 different liquors stacked on tall shelves, which guests can sample at a reduced rate at the bar downstairs.

Visitors are encouraged to keep a personal drinks cabinet at the bar as part of its bottle keep policy. The Japanese practice is becoming increasingly popular in drinking establishments around the world, including at The Flatiron Room in New York. Patrons at TT Liquor hire deposit boxes and store bottles of premium alcohol inside to be consumed at a later date, encouraging repeat custom.

Upstairs, guests can experience the TT Liquor tasting room, which offers a menu of drink journeys that explore an important period in the history of cocktails.

The Big Picture

Connoisseurship is entering the mainstream as consumer demand for refined, sophisticated drinking and eating experiences rises. Purchase our Food & Drink Futures Report 2016 to find out more.

Discover More Daily Signals
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN