Base note branding

The service works by providing consumers with an at-home Scent Test, comprising six core scents. From this, consumers outline in detail what they like and don’t like about each, and are sent a customised formula based on their responses.

The finished scent is delivered as a one-month supply, and consumers are allowed to request a new fragrance every month if they are not satisfied. It has been created as a way to offer tailor-made scents that bypass today’s overwhelming, mass-market retail experience.

The Scent Test, which was designed using 16 months of consumer data, includes woods, citrus and florals.

‘We’ve created a solution to find your dream scent that is affordable, sourced with quality materials and allows people to fully explore their scent palette without ever setting foot in a mall,’ says William Yin, CEO and co-founder of Scent Trunk.