United Kingdom – A snack food brand whose stripped-down recipe includes only all-natural ingredients is taking an unequivocal approach to making its assets known. The premium chip brand Kettle Chips recently launched a new pack of vegetable crisps that carry the words ‘absolutely nothing artificial’.
In the midst of greenwashing brands, and with ambiguous messages about just how natural certain products are, Kettle Chips has taken it upon itself to create a completely honest and basic approach to food.