Tangible scent
Intangible Matter by Lucy Hardcastle, i-D and Chanel

Tangible scent

London – Digital artist Lucy Hardcastle has produced a series of abstract artworks that examine the nature of scent.

Intangible Matter by Lucy Hardcastle, i-D and Chanel

London – Digital artist Lucy Hardcastle has produced a series of abstract artworks that examine the nature of scent.

  • The virtual exhibition is divided into four rooms – Mist, Molten, Beam and Soft
  • It features a soundscape composed by musician Fatima Al Qadiri and Chinese pop star Li Yuchun

Intangible Material is a new work for Chanel and i-D magazine’s The Fifth Sense project, which uses WebGL, a javascript application programming interface (API), to create interactive 3D graphics based on fragrance. The abstract pieces play with viewers’ senses and slowly introduce digital sculptures that visualise the nature of scent.

The hyper-real digital objects take on a variety of forms, from smooth polished metal to molten lava, and change their form as the viewer interacts with the work.

‘This medium truly is a way of making the impossible possible. It felt like there were no limits in terms of how we could physicalise fragrance in a way that hadn’t been done before,’ Hardcastle tells LS:N Global. ‘I chose this digital medium to convey texture and sensuality.’

The Big Picture

In line with the luxury aesthetic of Virtual Baroque, artists are using digital platforms to create hyper-real surfaces that encourage interaction.

Discover More Daily Signals
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN