Tangible scent
Intangible Matter by Lucy Hardcastle, i-D and Chanel

Tangible scent

London – Digital artist Lucy Hardcastle has produced a series of abstract artworks that examine the nature of scent.

Intangible Matter by Lucy Hardcastle, i-D and Chanel

London – Digital artist Lucy Hardcastle has produced a series of abstract artworks that examine the nature of scent.

  • The virtual exhibition is divided into four rooms – Mist, Molten, Beam and Soft
  • It features a soundscape composed by musician Fatima Al Qadiri and Chinese pop star Li Yuchun

Intangible Material is a new work for Chanel and i-D magazine’s The Fifth Sense project, which uses WebGL, a javascript application programming interface (API), to create interactive 3D graphics based on fragrance. The abstract pieces play with viewers’ senses and slowly introduce digital sculptures that visualise the nature of scent.

The hyper-real digital objects take on a variety of forms, from smooth polished metal to molten lava, and change their form as the viewer interacts with the work.

‘This medium truly is a way of making the impossible possible. It felt like there were no limits in terms of how we could physicalise fragrance in a way that hadn’t been done before,’ Hardcastle tells LS:N Global. ‘I chose this digital medium to convey texture and sensuality.’

The Big Picture

In line with the luxury aesthetic of Virtual Baroque, artists are using digital platforms to create hyper-real surfaces that encourage interaction.

Discover More Daily Signals
The Trend: Coffee Shop Raves

Daily Signals

The Trend: Coffee Shop Raves

Coffee shops are emerging as the new hubs for daytime raves, driven by a generation of sober-conscious consumers seeking real-life connection and fun.
Food And Drink : Coffee Shop Raves : Hospitality
The Big Idea: Future Food Tech 2025: Resilience by Design

Daily Signals

The Big Idea: Future Food Tech 2025: Resilience by Design

Future Food-Tech London (24–25 September) highlighted the urgent need for resilient, inclusive and innovation-driven food systems.
Food And Drink : Sustainability : Resource Scarcity
The Campaign: AG1’s new campaign is an ode to morning people

Daily Signals

The Campaign: AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation. 
Food And Drink : Health And Wellness : Supplements
The Viewpoint: Inventing the Aged Spirits of Tomorrow

Daily Signals

The Viewpoint: Inventing the Aged Spirits of Tomorrow

In less than a decade, non-alcoholic spirits have become a familiar feature in bars and homes, yet dark non-alcoholic spirits remain largely unexpl...
Food And Drink : Spirits : Whiskey
The Space: Dubai opens the first restaurant led by an AI chef

Daily Signals

The Space: Dubai opens the first restaurant led by an AI chef

Opened in July 2025, Dubai’s Woohoo features menus created by an AI system rather than a traditional chef.
Food And Drink : Aritifical Intelligence : Technology
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN