Skin craft: The new face of men's cosmetics

London – A London-based designer and illustrator has hand-drawn the typeface for men’s skincare label Bread & Butter.

Michael K Chapman has developed the brand design for the white tubes, which feature the words ‘Face Shave’ and ‘Face Clean’ drawn in what looks like a thick black marker pen.

Adding to the organic feel, the products contain formulas with no irritating ingredients such as a fragrance or grain alcohol. Seasonal summer and winter lines are sent to customers without them having to visit the shop.

As LS:N Global explore in our Textpression design directive, brush strokes and expressive graphics are increasingly giving rise to rapid communication that appeals to a more experimental and positive consumer.