Holiday for real
Say hello to the world by Virgin Holidays

Holiday for real

Global – Virgin Holidays has created its first live streamed travel ad.

Article/20158 ad2
Say hello to the world by Virgin Holidays

Global – Virgin Holidays has created its first live streamed travel ad.

  • The video content was live streamed from 18 international locations
  • More than 90 production crew members filmed simultaneously in locations such as Hawaii and San Francisco

Directed by Simon Ratigan, Virgin Holidays’ live streamed ad featured 18 well-known locations from around the world. The company staged a range of activities, from surfing in Hawaii to snorkelling in Barbados, which were edited together to create a 60-second commercial.

The brand produced the ad, along with its Seize the Holiday tagline, to encourage holidaymakers who usually stay in Europe or the UK to venture further afield. Virgin Holidays hopes it will feed into a post-Brexit vote sentiment of financial uncertainty by encouraging people to spend their money on a holiday to remember rather than the holiday they already know.

‘We really want to take it away from the celebrity ether and root it in real people doing authentic things on holiday,’ Claire Cronin, vice-president of customer and marketing, told Marketing Week. ‘We are encouraging [people] to take the holiday they really want to have.’

The Big Picture

A new breed of consumers is emerging, the Live Streamers, who are eager to share their lives in 3D through apps such as Periscope.

Discover More News
Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

News

Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

On day two of Viva Technology in Paris, the spotlight turned to the potential of personalised health data and the policies driving circular innovat...
Technology : Global Events : Viva Tech 2025
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : Time : Friction
Stat: Beauty industry faces slower growth amid shifting consumer landscape

News

Stat: Beauty industry faces slower growth amid shifting consumer landscape

The global beauty industry, valued at £325bn ($441bn, €382bn), is entering a period of slower growth and is projected to expand by 5% annually unti...
Beauty : Luxury : Economy
Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

News

Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

As Viva Technology 2025 opened in Paris, speakers explored how technology can be used to address and help solve global challenges in healthcare, tr...
Technology : Global Events : Viva Tech 2025
TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

News

TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

TikTok creator Brandon Edelman (@bran_flakezz) has launched the first-ever Bran Trip – a fan-focused spin on the traditional influencer brand trip.
Pop Culture : Brand Trips : Influencer Culture
Stat: Young travellers prioritise the journey as much as the destination

News

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, o...
Travel : Travel & Hospitality : Gen Z
Mud is rewilding the pet grooming industry

News

Mud is rewilding the pet grooming industry

London-based start-up Mud™ is making a clean break from the polished pet aesthetic dominating the market.
Society : Design : Pets
Zara launches travel mode feature to enhance customer experience

News

Zara launches travel mode feature to enhance customer experience

Zara, the flagship brand of Inditex, has unveiled a new travel mode feature in its mobile app, aimed at enriching the customer experience during tr...
Retail : Technology : Fashion
Stat: Europe enjoys tourism boom amid fall in international visitors to US

News

Stat: Europe enjoys tourism boom amid fall in international visitors to US

Europe is on track for a record-breaking year in tourism, with international visitor spending expected to rise 11% in 2025 to reach £620bn ($838bn,...
Travel : Tourism : Stat
Good Jamu brings ancestral wellness rituals to modern routines

News

Good Jamu brings ancestral wellness rituals to modern routines

Good Jamu is reviving an ancient Indonesian healing tradition with clarity and cultural conviction. Launched in the UK in May 2025, the brand draws...
Food And Drink : Health And Wellness : Circular Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN