Pocket fashion: A designer shop for locals

Pocket fashion: A designer shop for locals

Pocket fashion: A designer shop for locals

#195 / 0

Paris – Moving away from large, long-tail superstores and wide product ranges, retail is downsizing – going small, local and convenient. In a move away from the flashy flagship stores many high-end brands establish, Japanese label Comme des Garçons has launched two mini stores in the fashion-forward Marais and Abbesses districts of Paris.

Aptly named Pocket Stores, these petite retail spaces are designed to feel like local convenience stores where consumers may pick up a Comme des Garçons t-shirt or bottle of fragrance just as they might a bunch of parsley or a bag of pasta. The Pocket Stores are located in vibrant urban villages populated by Parisian bobos – the bohemian bourgeois – hence reinforcing the comfortable ‘neighbourhood’ feel of the stores while retaining a high-end atmosphere.

The concept is similar to that of The Convenience Store, a shop recently opened in London by designer Andrew Ibi, which is located in an ex-public housing tower block in the Notting Hill neighbourhood.

Focusing retail within urban villages is a new direction for designer fashion labels. What’s more, the Pocket Store is another example of how edited selections within retail are helping to create a more convenient shopping experience for consumers who don’t have the time – nor necessarily the desire – to digest a wide range of products at once.

Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
Pocket Store by Comme des Garcons Pocket Store by Comme des Garcons
Discover More News
Hinge teams up with writers on Substack to tell ‘real love stories’

News

Hinge teams up with writers on Substack to tell ‘real love stories’

Dating app Hinge is expanding its storytelling strategy with the second instalment of its No Ordinary Love campaign.
Dating : Substack : Pop Culture And Media
Stat: US consumers expect brands to lead on climate and DEI

News

Stat: US consumers expect brands to lead on climate and DEI

As some businesses have been quietly rolling back diversity, equity and inclusion (DEI) programmes, new data shows consumers want brands to step up...
Stat : Statistic : Dei
Students win national award with DIY loom tackling fast fashion

News

Students win national award with DIY loom tackling fast fashion

A team of students from Cambourne Village College in Cambridgeshire has won the Design Museum’s Design Ventura 2025 competition with Loopy Loom, a ...
Design : Sustainability : Circularity
Industry insights from the Walpole British Luxury Summit 2025

News

Industry insights from the Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the global luxury sector for a day of expert talks, reports and panel discussio...
Luxury : Global Events : Walpole British Luxury Summit
Foresight Friday: Fiona Harkin, director of foresight

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresigh...
Foresight : Foresight Friday : Ff
Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

News

Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

More than a quarter of consumers are willing to pay more for a product that offers a connected experience such as a QR code, visual search, AR or N...
Stats : Stat : Technology
World Retail Congress 2025 daily recap: Emerging consumer mindsets and luxury storefronts

News

World Retail Congress 2025 daily recap: Emerging consumer mindsets and luxury storefronts

On the closing day of World Retail Congress 2025, retailers looked to the future, examining emerging consumer mindsets, sustainability pressur...
Luxury : Retail : World Retail Congress
Pinterest rolls out enhanced AI-powered visual search tools

News

Pinterest rolls out enhanced AI-powered visual search tools

Pinterest has launched a suite of generative AI-powered visual search features for women’s fashion content in the US, the UK and Canada.
Pinterest : Artificial Intelligence : Search Tool
Stat: Teens balance connection and concern in the age of social media

News

Stat: Teens balance connection and concern in the age of social media

Nearly half of US teenagers (48%) now say social media negatively affects people their age, a sharp rise from 32% in 2022, according to a report fr...
Stats : Stat : Teens And Tech
World Retail Congress 2025: Why trust is retail’s strongest currency

News

World Retail Congress 2025: Why trust is retail’s strongest currency

The first day of World Retail Congress 2025 in London revolved around the theme Faster, Bolder, Smarter.
Retail : Global Events : World Retail Congress
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN