Coffee cult

Inspired by the culture, literature and music of the swinging 60s, Estudio Yeyé created a retro aesthetic that uses bold prints, silhouettes and classic font styles to frame Quentin’s customers as intrepid coffeenauts.

Further design cues are taken from mid-century US pharmaceutical branding and classic American diners. Its packaging and menus feature a mix of black-and-white geometric patterns and anatomical illustrations. A series of comical portraits and illustrations add to the playful feel.

‘Our idea was to place the brand in the context of the aesthetics of fiction books, science and jazz albums of the 60s,’ the studio said in a statement. ‘John Coltrane and Miles Davis wrapped up in a caffeine overdose walking through geometric and chemical soundscapes.’