Human kindness: A new fragrance with heart

New York – A new fragrance is designed to bring out the good in people.

The Humanity Fragrance, created by artist and perfumer Anne McClain, is on sale to raise money for a ‘Perfume Fountain for Humanity’, to be installed in Brooklyn this summer.

With this caring aim in mind, the perfume has been made from natural plant materials that will ‘uplift, encourage relaxation, stimulate compassion and nurture a sense of letting go,’ according to McClain. This is also the goal for the fountain, which will feature flowing perfume over a hand-crafted glass anatomical heart.

In the decade of Turbulent Teens, consumers are increasingly expecting brands to care.