Starbucks community initiative, Queens Starbucks community initiative, Queens
Starbucks community initiative, Queens Starbucks community initiative, Queens
Starbucks community initiative, Queens Starbucks community initiative, Queens

A grande gesture

25 : 03 : 2016 Conviviality Culture : Starbucks : Community

New York – Starbucks’ latest outpost looks to serve its community more than just a cup of coffee.

  • The store offers on-site training to teenagers and young adults in the Jamaica neighbourhood in Queens
  • The nationwide initiative will be rolled out across 14 US locations

At first glance, the store looks like a normal Starbucks, right down to its menu of foamy Macchiatos and frozen Frappuccinos. But the space features an extra room designed specifically for educational workshops and training.

The brand, in collaboration with Queens Community House and YMCA’s Y Roads Centers, will use the space to offer customer service and retail training. 

‘Throughout Starbucks’ 45 years, we have challenged ourselves to create opportunities for our partners and the communities we serve,’ says Rodney Hines, director of global responsibility at Starbucks. ‘By making a long-term investment in the form of new stores, we hope to play a meaningful role in supporting ongoing efforts to transform these vibrant communities.’

The Big Picture

The arrival of a Starbucks store is often seen as a sign of approaching gentrification, but the brand’s new initiative extends an olive branch to the community and offers educational opportunities not normally associated with a global brand. For more on brands and retailers that are embracing the community, see our Conviviality Culture macrotrend.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN