Who’s worth it?

FAB Beauty shines a spotlight on the leading hairstylists, barbers, beauticians, colourists and nail artists working in the industry today.

The platform comprises four sections that focus on trends, case studies, innovations and salon secrets, respectively, and aims to foster engagement with the L’Oréal brand rather than drive sales.

‘We have always said that our job is to launch brands and products, but also to promote and endorse the beauty industry,’ Verhulst-Santos explained to Advertising Age.