Data models

Algorithms are already used in everything from keeping planes in the sky to dating, and now the fashion industry is turning to the power of big data with agency 180 Amsterdam. 

Using demographic data from six cities, including Tokyo, Berlin and New York, its algorithm was able to generate faces that reflect each city’s ethnicity through features including skin tone, hair type and the overall shape of the face.

‘The six final faces are stunning portraits born in a world in which the melting pot of society has become the norm and reflect United Colors of Benetton’s long history of embracing the power of diversity,’ said a spokesperson for the label.