The museum swap

Some of New York’s most influential galleries took part in a social media experiment on 2 February in which each was asked to post only images from the collection of an assigned partner.

The Museum of Modern Art posted pictures of its favourite exhibits at the American Museum of Natural History and vice versa, while the Metropolitan Museum of Art and the Queens Museum also traded Instagram coverage for the day.

The idea for #MuseumInstaSwap came from a similar project in London in 2015, when 10 museums traded accounts to digitally swap collections and find common themes in the work.

The campaign is not as drastic as when two of Milan’s most prominent design galleries, Luisa delle Piane and the Dimore Gallery, physically traded places for three weeks in July 2015.