Among the stars
Galactica VR rollercoaster at Alton Towers, UK

Among the stars

UK – Theme park Alton Towers will open Galactica, a virtual reality (VR) rollercoaster, in April.

Galactica VR rollercoaster at Alton Towers, UK

UK – Theme park Alton Towers will open Galactica, a virtual reality (VR) rollercoaster, in April.

  • Riders will wear VR headsets as they hurtle around the space-themed ride, experiencing G force of up to 3.5G
  • The visuals are synchronised to the twists and turns of the 840-metre long track, offering an unparalleled sense of presence

Motion sickness is an obvious concern, but Alton Towers believes it has solved this problem with shoulder straps that limit head movement. Sensors monitoring each individual headset will ensure the high-definition visuals are synchronised when riders lift their heads.

‘For two minutes our guests will be transported into space and we believe Galactica showcases the future for theme parks around the world,’ says Alton Towers marketing director Gill Riley.

The theme park expects the ride to capture the public imagination following the success of British astronaut Tim Peake’s maiden voyage into space. Space exploration will continue to dominate news feeds throughout 2016 with a NASA mission to Mars and a spacecraft landing on Jupiter, a journey that has taken five years.

The Big Picture

VR entertainment looks set to explode in 2016, with Oculus Rift pre-orders selling out within minutes earlier this month. The technology holds interesting potential for a new type of theme park, says The Void founder Ken Bretschneider.

Discover More Daily Signals
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN