Among the stars
Galactica VR rollercoaster at Alton Towers, UK

Among the stars

UK – Theme park Alton Towers will open Galactica, a virtual reality (VR) rollercoaster, in April.

Galactica VR rollercoaster at Alton Towers, UK

UK – Theme park Alton Towers will open Galactica, a virtual reality (VR) rollercoaster, in April.

  • Riders will wear VR headsets as they hurtle around the space-themed ride, experiencing G force of up to 3.5G
  • The visuals are synchronised to the twists and turns of the 840-metre long track, offering an unparalleled sense of presence

Motion sickness is an obvious concern, but Alton Towers believes it has solved this problem with shoulder straps that limit head movement. Sensors monitoring each individual headset will ensure the high-definition visuals are synchronised when riders lift their heads.

‘For two minutes our guests will be transported into space and we believe Galactica showcases the future for theme parks around the world,’ says Alton Towers marketing director Gill Riley.

The theme park expects the ride to capture the public imagination following the success of British astronaut Tim Peake’s maiden voyage into space. Space exploration will continue to dominate news feeds throughout 2016 with a NASA mission to Mars and a spacecraft landing on Jupiter, a journey that has taken five years.

The Big Picture

VR entertainment looks set to explode in 2016, with Oculus Rift pre-orders selling out within minutes earlier this month. The technology holds interesting potential for a new type of theme park, says The Void founder Ken Bretschneider.

Discover More Daily Signals
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN