CES 2016: Got the Intel
Steve Holmes

CES 2016: Got the Intel

Las Vegas – Chip manufacturer Intel has made a considered push towards health, sport and wellness with a raft of products and partnerships designed to help people monitor performance.

Steven Holmes

Las Vegas – Chip manufacturer Intel has made a considered push towards health, sport and wellness with a raft of products and partnerships designed to help people monitor performance.

  • Key areas are skiing, cycling and extreme sports
  • New devices are powered by Curie Module

At the heart of Intel’s most significant launches at this year’s CES is its Curie Module, billed by the company as the ‘computer the size of a button’. Although unveiled in 2015, the Curie Module is expected to ship in the first quarter of 2016. The technology combines processing power with sensors, which makes it ideal for monitoring movement and using in wearables.

‘People have cared about sports, health and wellness for a long time. Technology can bring a whole new dimension to that, whether that is how people experience a sports event or how they train as athletes,’ says Steve Holmes, vice-president of New Devices Group at Intel.

One way that Intel has highlighted the power of the Curie Module was in a partnership with BMX to create a bike that captures information from the handlebar and seat, then feeds back information to the rider, recording speed, height and rotation. 

The Big Picture

Intel is making a play for the future wearables market with a focus on wellness and sport. Brands that can enable people to learn more about themselves in this sector in a non-invasive way will gain new customers.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN