Shopping at the car wash

17 : 09 : 2015 Selfridges : Anya Hindmarch : Car Wash

London – Designer Anya Hindmarch has created a subterranean fashion highway pop-up shop at Selfridges.

  • The installation takes its cues from Hindmarch’s latest collection featuring motorway motifs
  • ‘I wanted to take the creativity of London Fashion Week to our customers in a fun and unexpected way’ – Anya Hindmarch
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London
Service Station by Anya Hindmarch at Selfridges, London Service Station by Anya Hindmarch at Selfridges, London

Celebrating the launch of the her M25-inspired autumn/winter collection, the designer has transformed the store’s 16,000-square-feet car park into a stylish car wash and petrol station.

Visitors are guided by glossy chevrons through a hot car wash photo booth, where they can have their picture taken next to a gleaming Rolls-Royce and male model mechanics, where beating hearts are kept in check by a looming speed camera.

Weary shoppers can then take respite at the Anya Hindmarch Service Station, fully stocked with everything the fashion-conscious motorist might need, including fluffy dice, air fresheners, trucker hats and embroidered high-visibility jackets. Snacks are also provided by Little Chef.

The Big Picture: In true Iconoclash style, Hindmarch has fetishised popular culture in the work of revered typographer and graphic designer Margaret Calvert, the woman responsible for redesigning Britain’s road signs.

Discover More Daily Signals
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
MrBeast to open immersive theme park in Riyadh

Daily Signals

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment : Content Creator : Theme Park
Stat: Dupes become luxury’s unexpected growth driver

Daily Signals

Stat: Dupes become luxury’s unexpected growth driver

Dupes are now reshaping how affluent consumers engage with luxury, according to research by Havas Media, which surveyed people in the UK,...
Luxury : Retail : Authenticity
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
Stat: China’s push reconfigures the global EV manufacturing map

Daily Signals

Stat: China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
Breakfast Briefing : Global Events : Optimised Odysseys
Stat: One in three dating app users now swipe for career connections

Daily Signals

Stat: One in three dating app users now swipe for career connections

Dating apps are becoming unexpected networking tools. A new ResumeBuilder.com survey of 2,225 users finds that one in three people now use dating a...
Dating : Apps : Tinder
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN