Porn again: Emmanuelle inspires Margiela’s first foray into furniture

Porn again: Emmanuelle inspires Margiela’s first foray into furniture

Porn again: Emmanuelle inspires Margiela’s first foray into furniture

Milan – Dedicated followers of Maison Martin Margiela will now be able to sit on their favourite designer’s work as well as wear it – as Italian manufacturer Cerutti Baleri introduces Edizioni, a collection of design collaborations, whose first collection is by Maison Martin Margiela.

Two pieces are premiering in Milan. One, ‘Emanuelle’, is a deliciously curved, high-backed armchair that breathes new life into the name of the legendary soft-porn movies. Its shape echoes a similar chair in which the eponymous star lounged in the first film, released in 1974.

The other, ‘Groupe’, is a collection of three chair and chaise shapes joined together to create a singular piece. It is reminiscent of the seating in Maison Martin Margiela stores worldwide.

Evoking the ghostly, spectral forms of a long-abandoned house, with furniture shrouded in dust sheets, the two pieces are swathed in the house’s signature white, loose cotton and linen covers.

These pieces demonstrate how successfully the studio Maison Martin Margiela continues to deliver the aesthetic and strength of the brand, despite Martin Margiela’s retirement – a testament to his skill at creating a functioning studio that eschews celebrity and a focus on the individual.

While ‘Emmanuelle’ is a piece that was begun whilst Margiela was still the head of the maison, and is based upon a chair from his own home, ‘Groupe’ is very much a creation of the new team, inspired by current trends for re-use, reclamation and found objects – as seen in the the Flexthetics inspire trend.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN