Welcome anywhere

Welcome anywhere

San Francisco – Airbnb is taking a stand against homophobia with its latest campaign Host with Pride.

Article/17803 #1
Love is Welcome Here: #Hostwithpride by Molecule for Airbnb, San Francisco

San Francisco – Airbnb is taking a stand against homophobia with its latest campaign Host with Pride.

  • The ability to travel safely and free from prejudice is something that straight couples probably take for granted
  • Airbnb’s motto, ‘Belong Anywhere’, extends to all genders and sexual orientations

Airbnb has released a heart-wrenching online advert that shows how love can come in many different guises and implores hosts to open up their doors to everyone.

In Love is Welcome Here, created in collaboration with Molecule, Airbnb invites couples to share the times when they have felt alienated or threatened while travelling.

As one woman in the film says: ‘Planning a honeymoon as a queer couple, we have to be really careful about where we go’ – a sentiment echoed throughout the video.

‘Lesbian, gay, bisexual and trans couples often face discrimination when travelling abroad,’ a spokesperson for gay rights charity Stonewall tells LS:N Global. ‘In fact, it’s illegal to be gay in 75 countries and punishable by death in 10. All people, everywhere, should be accepted without exception and this documentary captures that perfectly.’

The Big Picture: Although Airbnb has limited influence on its hosts, it has decided to take a stand on behalf of its customers. Find out why your brand needs to find its voice with our Brandstanding microtrend.

Discover More News
Kia Europe turns road trips into sound journeys for visually impaired people

News

Kia Europe turns road trips into sound journeys for visually impaired people

Automobile manufacturer, Kia Europe and creative agency Innocean Berlin have launched Soundscapes, a creative experiment that transforms the tradit...
Soundscapes : Mobility : Pimp My Ride
Diriyah gets its own Pantone colour as part of cultural revival

News

Diriyah gets its own Pantone colour as part of cultural revival

The historic Saudi city of Diriyah now has a shade to call its own: Diriyah Tan.
Saudi Arabia : Diriyah : Diriyah Biennale
Stat: Consumers sacrifice dining and takeout amid inflation

News

Stat: Consumers sacrifice dining and takeout amid inflation

Amid growing economic uncertainty and inflation concerns, consumers in the US and UK are scaling back on discretionary spending, with 63% cutting b...
Stat : Stats : Spending
O Boticário launches sensual guide for female pleasure

News

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...
Beauty : Wellness : Brazil
Trendmood translates online clout into physical retail

News

Trendmood translates online clout into physical retail

Instagram beauty scoop account @trendmood1 is making its first foray into physical retail with a Los Angeles pop-up set to open this summer.
Retail : Beauty : Pop Culture & Media
Stat: UK gym market hits record as Gen Z fuel sign-ups

News

Stat: UK gym market hits record as Gen Z fuel sign-ups

The UK gym market reached a record valuation of £5.7bn ($7.6bn, €6.6bn) in 2024, up 8.8% year on year, according to UKactive’s latest report.
Sports : Health : Wellness
Zendaya wears spacesuits by On to champion movement for all

News

Zendaya wears spacesuits by On to champion movement for all

Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...
Fashion : Advertising : On
Stat: AI news fails to win over US audiences

News

Stat: AI news fails to win over US audiences

Despite growing industry interest in AI-generated journalism, a new poll from Poynter and the University of Minnesota reveals widespread public sce...
Technology : Media : AI
Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

News

Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

For 2025, Glastonbury’s Shangri-La is stepping away from digital channels and towards analogue connection, as the late-night area undergoes a thema...
Sustainability : Culture : Design
Corona constructs world’s first sun reserve in Brazil

News

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.
Sustainability : Drink : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN