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Time for technology

By Alex Jordan 27 : 05 : 2015 Gregory Chatonsky : Telefossils II : The Immortal Brand

Beijing – Artist Grégory Chatonsky and Dominique Sirois have re-imagined everyday objects as fossils on a future earth.

Turned everyday objects found around Beijing into realistic fossils
Used materials such as coal, minerals and rare earth elements to create a post-apocalyptic soil ‘a bit like Pompeii’

Telefossils II by Grégory Chatonsky in collaboration with Dominique Sirois, Beijing

Chatonsky and Sirois' eon-spanning exhibition explores the demise of humanity as we know it, asking visitors to consider mortality on a global scale in a ‘speculative fiction on the disappearance of the human species’. Telofossils II views the relationship between time and technology through a sombre lens. Unrelenting innovation has accustomed people to the idea of permanent obsolescence, meaning we are constantly faced with extinct objects.

‘By anticipating our demise, we step back, we put away our lives. Telofossils does not consider the bright future of technology and innovation, but sees it as something old, dead and gone. The future becomes an old and nostalgic idea,’ Chatonsky explains in an interview with The Creators Project.

The Big Picture: Long-term thinking should be the focus of every business. Find out how your brand can think about today from the perspective of the future with our Backwards Forecasts microtrend.