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Personalised holiday algorithm by Virgin Atlantic, UK Personalised holiday algorithm by Virgin Atlantic, UK
Personalised holiday algorithm by Virgin Atlantic, UK Personalised holiday algorithm by Virgin Atlantic, UK
Personalised holiday algorithm by Virgin Atlantic, UK Personalised holiday algorithm by Virgin Atlantic, UK

Preview: Algorithm Tourism

By Naomi Leach and Jessica Smith 05 : 05 : 2015 Algorithms : Big Friendly Data : Travel Futures

Global – In a preview of this week’s microtrend we explore how algorithms are reigniting the thrill of booking a trip.

  • The travel industry is focusing on the individual rather than the destination
  • ‘Algorithms should be doing the work, not humans,’ Nathan Zielke, managing director, DreamCheaper

Virgin Atlantic, and visitor platform DELI Amsterdam, are leveraging data from algorithms to suggest destinations and to provide itinerary highlights. Through playful engagement, they invite consumers to either pack their ideal suitcase or take an online personality test so that the ideal holiday experience can be suggested. Meanwhile, DreamCheaper looks are your current hotel booking and will find a cheaper deal, at the same location.

The Big Picture: By gamifying holiday research and making personality-based recommendations, the travel industry is tapping into the millennial mindset as well as to the potential of Big Friendly Data. For more read Algorithm Tourism.

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