Be older

23 : 03 : 2015 Bolder : Helen Cathcart : Dominique Afacan

London – Bolder, or be older, or never stop being bold, is a new online platform that celebrates the lives of Baby Boomers.

  • Seniorpreneurship is a growing phenomenon among 55–64-year olds
  • ‘We live in an ageist society – it’s all about youth really, isn’t it? – Jennifer Murray, aviation pioneer and author
Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK
Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK
Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK

Founded by photographer Helen Cathcart and luxury journalist Dominique Afacan, Bolder curates some of the inspirational stories of Boomers who are shunning age stereotypes and following their passions – a collection of their thoughts and opinions about our ageist society.

Poster Boomers of the site include Muffie Grieve, who at the ripe old age of 82 is showing her stuff on the grass courts and holds two world championships in the over-80s doubles category, and Terry O’Neill, legendary photographer who has captured the likes of Elizabeth Taylor and David Bowie.

The Big Picture: As the global population begins to age, our obsession with youth is coming to an end. The Amortals are a tribe showing that this generation’s Boomers are not letting age slow them down.

Discover More Daily Signals
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
Pantone positions controversial Colour of the Year 2026 as a cultural reset

Daily Signals

Pantone positions controversial Colour of the Year 2026 as a cultural reset

Pantone has named Pantone 11-4201 Cloud Dancer its Colour of the Year 2026, a soft, billowy white that signals a shift toward calm, clarity and cre...
Design : Aesthetics : Society
Stat: Why UK child-rearing costs almost a quarter of a million pounds

Daily Signals

Stat: Why UK child-rearing costs almost a quarter of a million pounds

The cost of raising a child in the UK has soared, with parents now spending on average £249,000 ($331,400, €284,300) from pregnancy to 18, up £46,0...
Finance : Parenting : Cost Of Living
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Intelligence : Society
Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

Daily Signals

Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

New research from PSE Consulting, a UK payments and technology consultancy, reveals a sharp rise in AI-enabled shopping tools in the run up to Chri...
Retail : Artifical Intelligance : Agentic AI
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN