Signals & Stats : Daily Signals

Heirloom tech

By Alex Jordan 06 : 03 : 2015 Runcible : Monohm : The Immortal Brand

Tokyo and California – Self-styled ‘heirloom electronics’ brand Monohm, has launched Runcible, a smartphone that will last for generations.

  • Apple releases a new iPhone on average every 376 days, according to Buyer’s Guide
  • Runcible bridges the gap between consumer electronics and timeless object
Runcible by Monohm, Tokyo and California Runcible by Monohm, Tokyo and California
Runcible by Monohm, Tokyo and California Runcible by Monohm, Tokyo and California
Runcible by Monohm, Tokyo and California Runcible by Monohm, Tokyo and California
Runcible by Monohm, Tokyo and California Runcible by Monohm, Tokyo and California

The designers behind Runcible sought to address the planned obsolescence of current technology, the type that Frustration Marketers often parody or play on. Built around Mozilla’s Firefox OS, an open-source platform that is continually updated to meet contemporary requirements, Runcible will never need additional software or apps. With the insides taken care of, Monohm looked to timeless examples of design for styling, and drew on the pocket watch, women’s compact and compass for inspiration. The result is the world’s first circular smartphone, 78mm in diameter and shaped to fit snugly into an open palm.

The Big Picture: Consider how your brand can be a legacy-builder by booking your place at The Age of the Long Near, our Spring/Summer 2015 Trend Briefing. Contact Alena Joyette for more information.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat: What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN