Square play: Architect kits out store with plywood shelves as disrupted grid

The Spanish brand’s touchstone naturalistic references remained prominent in-store as Kuma chose pale plywood to construct the gridwork, placed gravel in the window and integrated large pouffe seats reminiscent of boulders into his scheme. The defining feature, however, is the modular shelving arrangement itself, which has been given a unique character by introducing gaps and irregularities into its composition. These variations serve a functional as well as a stylistic purpose as they allow for different sizes of products (in this case low-sitting shoes, mid-height handbags and taller boots) to be displayed while maintaining a sense of proportion in the framing of each one.

This new Camper store echoes the central theme of our Vectorism design direction, although tempered by a more natural aesthetic.