Retro returns: Original Penguin shoots 1950s-inspired editorial for new range

27 : 01 : 2015 Original Penguin : Vintage Gym London Editorial : Jonathan Daniel Price

London – Original Penguin has taken to the courts, parks and studios of London for a new editorial celebrating its retro-inspired Vintage Gym collection.

Original Penguin Vintage Gym. Images courtesy of Johnathan Daniel Pryce Original Penguin Vintage Gym. Images courtesy of Johnathan Daniel Pryce
Original Penguin Vintage Gym. Images courtesy of Johnathan Daniel Pryce Original Penguin Vintage Gym. Images courtesy of Johnathan Daniel Pryce
Original Penguin Vintage Gym. Images courtesy of Johnathan Daniel Pryce Original Penguin Vintage Gym. Images courtesy of Johnathan Daniel Pryce
Original Penguin Vintage Gym. Images courtesy of Johnathan Daniel Pryce Original Penguin Vintage Gym. Images courtesy of Johnathan Daniel Pryce

Paying homage to its 1950s-inspired sportswear, the Vintage Gym London Editorial follows four amateur athletes into their domain, whether on the court, in the park or in the studio, capturing them as they train.

Shot by acclaimed photographer Jonathan Daniel Price, the images deliver a slice of the determination, perseverance and skill that epitomise its four young models as they work out sporting a range of Penguin’s classic bombers, varsity knitwear and casual cotton sweatshirts.

For more on the brands celebrating men’s rediscovered desire for authentic sporting experiences, read our Re-con Man macrotrend.

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