Stylish sibling: The Ivy opens sister restaurant and bar

The Ivy’s new sister restaurant, The Ivy Market Grill in Covent Garden, offers all-day dining in a café, bar, restaurant, lower ground restaurant and terrace.

The interior, designed by the Martin Brudnizki Design Studio, transports diners back to the fabled grandeur of turn-of-the-century England, inspired by the raw beauty of the second industrial age. The theatrical centrepiece of the room is an antique steel and pewter bar, while further Victorian design inspiration can be found in the crackle-glazed tiled panelling that runs throughout the café in shades of green, orange and teal.

Despite the luxurious décor the menu offers surprising affordability with many main meal options priced at about £15 (€19, $24).

For more on creating affordable luxury with an air of exclusivity, read our Innovate article on Cheeky Bar. For more on creating spaces that put your brand at the heart of your customers’ convivial lives, read our Conviviality Culture macrotrend.