Chopping Block: Japanese cookbook marries food and design

01 : 12 : 2014 Moe Takemura : Foreign Japanese Sweets : Infosthetics

Japan – A new cookbook of Japanese healthy snacks uses photographs of the ingredients to create a striking design aesthetic, unusual for the genre.

Foreign Japanese Sweets, Moe Tkmr, Japan Foreign Japanese Sweets, Moe Tkmr, Japan
Foreign Japanese Sweets, Moe Tkmr, Japan Foreign Japanese Sweets, Moe Tkmr, Japan
Foreign Japanese Sweets, Moe Tkmr, Japan Foreign Japanese Sweets, Moe Tkmr, Japan

Moé Takemura wanted to make Western consumers more aware of Japanese foods and their health benefits. In her new book, Foreign Japanese Sweets, she outlines the ingredients used in traditional Japanese snacks and sweets, and also provides substitute ingredients which are more accessible in Western shops.

The cookbook has an unusually graphic aesthetic. Shot by Takemura from above on white paper, ingredients are laid out in minimalist colour blocks. Step-by-step instructions are accompanied by pictures of cooking utensils in symmetrical and geometrical styles.

Takemura's presentation elevates the book from being a collection of recipes to a piece of impressive design work.

This aesthetic echoes the Infosethetic microtrend that LS:N Global has previously reported on, in which designers and artists, among others, are finding original and visually impressive ways of presenting data.

Discover More Daily Signals
IFE 2026: Food retailing in 2030 and the future of precision nutrition

Daily Signals

IFE 2026: Food retailing in 2030 and the future of precision nutrition

Daily insights from the 2026 edition of the International Food & Drink Event (IFE) in London, UK.
Global Events : IFE : Food & Drink
Flighty decodes airport chaos for everyday travellers

Daily Signals

Flighty decodes airport chaos for everyday travellers

As disruption becomes a routine part of air travel, consumer flight-tracking app Flighty has launched a new Airport Intelligence feature that trans...
Travel : Airlines : Tourism
Stat: Why nine in 10 Britons distrust ultra-processed food

Daily Signals

Stat: Why nine in 10 Britons distrust ultra-processed food

Nearly nine in 10 British adults believe ultra-processed foods (UPFs) are deliberately engineered to be hard to stop eating, according to new resea...
Food : Health : Statistic
Coinbase gamifies financial freedom with clever cinematic storytelling

Daily Signals

Coinbase gamifies financial freedom with clever cinematic storytelling

Creative company Isle of Any and director Oscar Hudson are collapsing the boundary between digital and physical in a cinematic advert for cryptocur...
FinTech : Advertising : Technology
H&M sets new benchmark for nature-positive fashion

Daily Signals

H&M sets new benchmark for nature-positive fashion

H&M Group has adopted independently validated land targets under the guidance of the Science Based Targets Network, marking a measurable step t...
Fashion : Retail : Sustainability
Stat: Why hangout retail is defining the future of shopping

Daily Signals

Stat: Why hangout retail is defining the future of shopping

New research from Lightspeed Commerce highlights a shift in retail expectations, with younger consumers prioritising connection over convenience.
Retail : Third Spaces : Statistic
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN