The voice of reason: New magazine focuses on global challenges

The magazine aims to explore challenges facing the planet without necessarily finding all the answers, and hopes that presenting these issues in a new light will encourage people to act.

Each magazine is divided into three sections: looking at the past, the present and the future of that issue’s theme. The focus of the first issue is on the impact of climate change on the Arctic. In it, The Past section puts the history of the region into context, while The Present examines how drivers are leading to changes to the glacial landscape today. The Future then predicts possible scenarios and the actions that could be taken. 

‘[Weapons of Reason is] our chance to use our communication skills for good and to challenge ourselves to connect with people in a way that spurs them towards positive action,’ says Danny Miller, CEO of Human After All.

The collaboration with D&AD is fitting as the charity has a particular interest in sustainability. Its White Pencil programme encourages those in the design and advertising worlds to apply their creative instincts to social issues. 

To begin with, Weapons of Reason is expected to have a run of eight issues and it will be distributed free at airports and universities, and in libraries, waiting rooms and cafés.

For more on new platforms that are seeking to make environmental and societal issues more relevant to younger generations, read our Insight story on Collectively.org.