Passenger pains: Virgin America releases six-hour advert
'Have You Been Flying BLAH Airlines' by Virgin America

Passenger pains: Virgin America releases six-hour advert

US – Sitting through a six-hour flight is bad enough, but watching someone else’s takes the experience to a different level.

Article/16599 #1
'Have You Been Flying BLAH Airlines' by Virgin America

US – Sitting through a six-hour flight is bad enough, but watching someone else’s takes the experience to a different level.

Virgin America has released the six-hour film as part of its new advertising campaign, BLAH Airlines, in which it shows creepy mannequins more befitting a budget horror film as they travel from Newark Liberty International Airport to San Francisco.

Created by San Francisco-based advertising agency Eleven, the online film was shot in a combination of the first and third person, and shows every excruciatingly mundane minute of the flight, which begins, fittingly, with the sound of the seat in front being kicked repeatedly by a child.

Designed to show travellers just how bad it can be to fly on any run-of-the-mill airline, other treats include screeching flight attendants, creepy, staring children, and a woman who insists on spraying hairspray right next to you.

As part of an immersive, cross-platform campaign, Eleven has also created a company website for BLAH Airlines, a hotline and a Twitter account that posts banal, cringeworthy travel tips and information.

Read our Frustration Marketing microtrend for more on how brands are playing with the expectations of their audience to differentiate themselves in a saturated marketplace.

Discover More News
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
Chanel launches its first dedicated Arts & Culture magazine

News

Chanel launches its first dedicated Arts & Culture magazine

Marking 100 years in the UK, Chanel has unveiled Arts & Culture magazine Vol 1, a print publication spotlighting its recent collaborations with...
Chanel : Magazine : Print Media
Stat: Global support for corporate LGBTQ+ Pride faces new challenges

News

Stat: Global support for corporate LGBTQ+ Pride faces new challenges

Global support for brands actively promoting LGBTQ+ equality is weakening, according to Ipsos’ 2025 LGBT+ Pride Report.   
Dei : Pride : Identities
Louis Vuitton unveils new super-sized ship-shaped Shanghai store

News

Louis Vuitton unveils new super-sized ship-shaped Shanghai store

Louis Vuitton has opened The Louis, a striking flagship store in central Shanghai.
Luxury : Retail : China
Queen Mary University of London powers campus with waste heat from data centre

News

Queen Mary University of London powers campus with waste heat from data centre

Queen Mary University of London is cutting emissions and energy bills by using waste heat from its data centre to power campus heating.
Data Centre : Sustainability
Stat: Social media overtakes tv as leading news source for Americans

News

Stat: Social media overtakes tv as leading news source for Americans

For the first time, social media and video apps have surpassed television as Americans’ most-used source for news, according to the Reuters Institu...
Stat : Statistic : Media
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN