Brothl by Joost, Melbourne Brothl by Joost, Melbourne
Brothl by Joost, Melbourne Brothl by Joost, Melbourne
Brothl by Joost, Melbourne Brothl by Joost, Melbourne
Brothl by Joost, Melbourne Brothl by Joost, Melbourne

Back in the loop: Joost Bakker’s new restaurant re-uses discarded food

08 : 09 : 2014 Joost Bakker : Brothl : Closed-loop

Melbourne – Eco-entrepreneur Joost Bakker has re-invented his former restaurant, Silo, with a fresh emphasis on no-waste nutrition.

In 2013, our Innovate feature reported on Silo, commending Bakker’s practice of a closed-loop economy. At Silo, everything was made from scratch, and any leftovers – materials, minerals or oats – were refashioned and re-used, resulting in a completely environmentally friendly eco-system.

Now he is continuing his waste-not, want-not philosophy with BROTHL, the re-imagining of Silo, and a playfully named restaurant focusing on nutrient-rich broths.

The broths, which form the basis of the menu, are made from unwanted offal and bones donated from nearby restaurants. Diners have a choice of adding locally grown and sourced vegetables, fish or meat to their broths. 

On the restaurant’s website, Bakker explains his reasons behind the venture. ‘Worldwide, nutrients are being dumped into landfill. At the same time, our food is becoming less nutrient-dense. Limiting organic waste by upcycling these nutrients back into the food system is what BROTHL is about.’ 

For another example of a closed-loop business, read our Innovate on the O’right haircare brand. 

Discover More Daily Signals
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN