Up in the attic: Los Angeles nightclub clears the cobwebs

21 : 08 : 2014 Rabbit Hole Entertainment : Bar : Los Angeles

Los Angeles –  Genesis is a new nightclub in Los Angeles in which the conventions of nightclub design have been abandoned. 

Genesis, Hollywood. Photos by Elizabeth Daniels
Genesis, Hollywood. Photos by Elizabeth Daniels Genesis, Hollywood. Photos by Elizabeth Daniels
Genesis, Hollywood. Photos by Elizabeth Daniels Genesis, Hollywood. Photos by Elizabeth Daniels

Unlike most of the city’s nightlife hotspots, there is no cover or bottle service. Instead of decadence and luxury, Genesis is situated in an old attic with knick-knacks and old furniture that lend it a long-forgotten, mysterious atmosphere.

Club-goers enter Genesis through a copper door at 1231 North Vine Street. They then follow a set of candle-lit stairs up into an attic that is artfully styled with the kind of disarray you would expect in a space where people normally leave belongings they no longer want. The club features a dusty grandfather clock laying on its side, and a stuffed alligator and various fringed lamps that you might find at the back of an antique shop. The no-frills approach is also applied to the drinks – there are no mixologists here, just old-fashioned bar staff who serve the usual beer, wine and spirits with no fuss or flair.

‘Genesis was inspired by the mentality surrounding the club kids movement and Limelight in New York in the 1980s,’ founder Jeremy Fall told LAist. ‘It was just about taking over a space and throwing a party. I’ve always thought that all you need is four walls to throw a party.’

Speakeasies may be dead as consumers look for new escapist routes in nightlife that transport them to another time or place. For more on nightlife taking on a Through the Looking Glass mentality, see the Rabbit Hole Entertainment section of our macrotrend Neo-Tolkienism

Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN