Mary Wong bar by Made by Fork, Rostov-on-Don Mary Wong bar by Made by Fork, Rostov-on-Don
Mary Wong bar by Made by Fork, Rostov-on-Don Mary Wong bar by Made by Fork, Rostov-on-Don
Mary Wong bar by Made by Fork, Rostov-on-Don Mary Wong bar by Made by Fork, Rostov-on-Don
Mary Wong bar by Made by Fork, Rostov-on-Don Mary Wong bar by Made by Fork, Rostov-on-Don
Mary Wong bar by Made by Fork, Rostov-on-Don Mary Wong bar by Made by Fork, Rostov-on-Don

The bare essentials: Chinese noodle chain opens Soviet Style bar

04 : 08 : 2014 Fork : Interiors : Soviet Style

Russia – Chinese noodle chain Mary Wong has opened an industrial takeaway bar in Rostov-on-Don that combines a brutalist interior with the bright lights of Tokyo. 

The concrete and white tile interior of the Mary Wong noodle bar by Moscow agency Fork is set off by neon and wood accents. The bare, unfinished styling reflects the Soviet Style design trend identified by LS:N Global in 2013. ‘We decided to abandon the traditional institutions for Asian motifs and a play on feelings,’ explains the Fork website.

The fast food chain also underwent a rebranding this year by Fork. The new takeaway packaging shuns the typical bold and brash designs that sometimes go hand in hand with fast food chains. Geometric sans-serif typography and a monochrome colour palette make the packaging feel sophisticated and modern. 

For more on Soviet Style aesthetics, see our Soviet Style microtrend and our Survivability design direction. 

Discover More Daily Signals
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
How Spotify’s book strategy signals the return of intellectual culture

Daily Signals

How Spotify’s book strategy signals the return of intellectual culture

Audio streaming app Spotify is deepening its push into publishing with two updates designed to make reading more fluid across formats.
Spotify : Books : Technology
Stat: Why skill investment is lagging behind AI ambition in the workplace

Daily Signals

Stat: Why skill investment is lagging behind AI ambition in the workplace

Almost three-quarters (74%) of businesses say they are prioritising investment in technology, data and platforms over spending on workforce develop...
Technology : AI : Statistic
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN