K-pop: ​A darkly comic advertising campaign from Kenzo
Kenzo x Toilet Paper AW14

K-pop: ​A darkly comic advertising campaign from Kenzo

Paris – Following its previous irreverent, 1950s-style work with ToiletPaper magazine, Kenzo is continuing its savvy advertising with a campaign that perfectly exemplifies an Iconoclash aesthetic.

Article/16145 #1

Paris – Following its previous irreverent, 1950s-style work with ToiletPaper magazine, Kenzo is continuing its savvy advertising with a campaign that perfectly exemplifies an Iconoclash aesthetic. 

Marrying the surreal with the darkly comic, the latest instalment of the campaign for the fashion label’s autumn/winter 2014 collection of menswear, womenswear, children's wear and accessories is a fashion film full of brash pop-culture references, slippery subjectivities and fulsome pastels. Promoting a collection inspired by David Lynch films, Kenzo’s tongue-in-cheek approach to high-fashion marketing is winning plaudits for its originality and fashion-forward ingenuity. 

'Where once in the image it was the protagonists dictating the mood, herein lies a world where the subjects are trying to find their way through unknown territory,' says a Kenzo statement. Not knowing who is who, where they are going or how they are going to get there is key to the episodes’ appeal. As Humberto Leon, a creative director at Kenzo, explains: 'It’s part of the process of trying to discern what’s really going on.' 

When it comes to selling a brand, the surreal has never looked so tantalising. For more on the brash appropriation of pop culture, read our Iconoclash design direction.

Discover More News
Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

News

Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

Swedish energy company, Vattenfall has teamed up with actor Samuel L Jackson to launch Wind Farmed Seaweed Snacks, a limited-edition delicacy grown...
Visual : Sweden : Energy
Happy Head debuts DNA-based system for personalised hair growth

News

Happy Head debuts DNA-based system for personalised hair growth

Happy Head has launched StrandIQ, the world’s first dermatologist-developed hair growth system powered by genetic analysis, giving patients tailore...
Health : Wellness : Happy Head StrandIQ
Stat: Luxury consumers’ optimism is improving amid global slowdown

News

Stat: Luxury consumers’ optimism is improving amid global slowdown

Saks’ latest Luxury Pulse survey shows rising confidence among luxury shoppers, with more than half planning to maintain or increase their spending...
Stat : Statistics : Statistic
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN