Celebrity endorsement: Taco Bell brand-jacks McDonald’s
Taco Bell® Breakfast Commercial

Celebrity endorsement: Taco Bell brand-jacks McDonald’s

Los Angeles – Taco Bell has launched a new breakfast menu, which stands in direct competition with McDonald’s, which has offered a fast food breakfast since 1977. To poke fun at the breakfast rivalry, Taco Bell enlisted advertising agency Deutsch LA to get the ultimate endorsement of the Taco Bell breakfast offer from McDonald’s mascot Ronald McDonald.

Article/15467 #1
Guess Who Loves Taco Bell's New Breakfast - 2014 Taco Bell® Breakfast Commercial

Los Angeles – Taco Bell has launched a new breakfast menu, which stands in direct competition with McDonald’s, which has offered a fast food breakfast since 1977. To poke fun at the breakfast rivalry, Taco Bell enlisted advertising agency Deutsch LA to get the ultimate endorsement of the Taco Bell breakfast offer from McDonald’s mascot Ronald McDonald.

In truth, it is not the red-haired, clown-faced Ronald McDonald enjoying the breakfast burrito in the Taco Bell commercial, but a series of real-life Ronald McDonalds – men throughout the country who share a name with the mascot. A disclaimer at the end explains that none of the men are associated with McDonald’s and ‘each were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it’.

Taco Bell’s amusing ploy is a perfect example of Brand-jacking – stealing something as iconic as the name Ronald McDonald and using it not only to promote its product, but to have a direct dig at its competitor in a friendly, congenial way. 

Discover More News
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Technology : Modem : Dreams
Australia approves nation’s first lab-grown meat for high-end menus

News

Australia approves nation’s first lab-grown meat for high-end menus

Australia has approved its first lab-grown meat products, with Sydney-food-tech start-up Vow set to serve cultured quail dishes in upscale restaura...
Cultivated Meat : Lab-grown Meat : Lab Grown
Stat: America’s millionaire class is growing faster than ever

News

Stat: America’s millionaire class is growing faster than ever

According to UBS’s 2025 Global Wealth Report, more than 1,000 people became millionaires every day in America in 2024.
Wealth : Society : The Great Wealth Transfer
Instagram champions creative risk-taking with star-studded global campaign

News

Instagram champions creative risk-taking with star-studded global campaign

As Instagram approaches its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media. Entitled Anyway, th...
Instagram : Social Media : Creativity
Selfridges to open exclusive members’ club at Oxford Street flagship store

News

Selfridges to open exclusive members’ club at Oxford Street flagship store

Selfridges is planning to open its first-ever members’ club at its Oxford Street flagship store in 2026, transforming part of its fourth floor into...
Selfridges : Members Club : Luxury
Stat: US research shows men feel isolated amid provider pressure

News

Stat: US research shows men feel isolated amid provider pressure

New findings from Equimundo, a research centre for masculinity and social justice, reveal the growing toll that economic stress is taking on A...
Masculinity : Men : Statistic
Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship

News

Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship

Nike has teamed up with Indian design studio NorBlack NorWhite to launch a bold women’s collection that blends sport, style and culture.
Fashion : Health & Wellness : Identities
Soho House taps into Formula 1 with the launch of House 44

News

Soho House taps into Formula 1 with the launch of House 44

Soho House is entering the world of Formula 1 through a strategic partnership with Lewis Hamilton and the F1 Paddock Club.
House44 : F1 : Gamechangers
Stat: Consumer confidence recovers as British shoppers prioritise experience-led spending

News

Stat: Consumer confidence recovers as British shoppers prioritise experience-led spending

According to Bauer Media Outdoor’s Audiences in Focus report, 38% of Britons say they’re spending more of their disposable income now than a year ago.
Cost Of Living : Economy : Shopping
Stat: US consumers slow down on EV adoption

News

Stat: US consumers slow down on EV adoption

 AAA’s latest survey finds that only 16% of US drivers are likely to make an EV their next car – the lowest figure since 2019.
Stat : Statistic : Electric Vehicles
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN