Freunde von Freunden, Berlin Freunde von Freunden, Berlin
 Freunde von Freunden, Berlin Freunde von Freunden, Berlin
 Freunde von Freunden, Berlin Freunde von Freunden, Berlin
 Freunde von Freunden, Berlin Freunde von Freunden, Berlin

Off the page: Magazine opens designed Berlin flat

19 : 03 : 2014 Berlin : Freunde Von Freunden : Magazine

Berlin – A design magazine has moved beyond media by furnishing a Berlin flat in accordance with its style ethos.

Berlin-based online publication Freunde von Freunden (FvF), which profiles cutting-edge creatives, created the space in partnership with Swiss furnishings manufacturer Vitra. The purpose was to share the publication’s ‘idea of urban living’ and to examine ‘how a creative, mobile and digitally oriented generation lives’, according to the FvF site.

The 65-square metre apartment, located in the trendy district of Mulackstrasse, will be used for events as well as to rent out. The space features products designed by artists featured in FvF itself. In addition to Vitra, brand partners include beauty retailer Aesop and German domestic appliance manufacturer Miele.

The FvF project blurs the boundaries between sectors, creating an immersive experience that enhances its brand. For more, see our microtrend on Transmedia Futures as well as the Convergence Economy section of our Spring/Summer 2014 Trend Briefing.

Discover More Daily Signals
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
Airbnb and Strava champion countryside run-cations

Daily Signals

Airbnb and Strava champion countryside run-cations

Airbnb and Strava are tapping into ‘the rural run-cation’, staycations built around scenic runs, fresh air and connection with friends. As explored...
Sports : Travel And Hospitality : Health And Wellness
Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN