Gender bending: Barneys campaign switches things up
Barneys catalogue by Bruce Weber

Gender bending: Barneys campaign switches things up

New York – As it is each season, Barneys’ latest catalogue is filled with beautiful models in beautiful clothes, shot by famed fashion photographer Bruce Weber. Between its pages, male and female models lounge around, showing off enviable wardrobes – but unlike in previous catalogues, all the models are transgender.

New York – As it is each season, Barneys’ latest catalogue is filled with beautiful models in beautiful clothes, shot by famed fashion photographer Bruce Weber. Between its pages, male and female models lounge around, showing off enviable wardrobes – but unlike in previous catalogues, all the models are transgender.

The entire catalogue features transgender models, who are photographed with their family members and pets in black and white. The choice to use transgender models was not to create shock and awe – indeed, many who flick through the pages may not even notice – but to bring attention to the transgender community, which has been left behind as the lesbian, gay and bisexual (LGB) communities become more accepted and mainstream.

‘I was exquisitely aware that in the last decade the LGB communities have made extraordinary advances, and the transgender community has not shared in that progress,’ Dennis Freedman, Barneys’ creative director said in an interview in the catalogue.

As well as the one with Freedman, the catalogue also has interviews with each of the transgender models.

In a previous Trend Briefing, LS:N Global revealed how gender norms are changing. For more, read our Andro Hip Hop microtrend.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN