Bang on: Chipotle explores ethos through satire
Chipotle Farmed and Dangerous

Bang on: Chipotle explores ethos through satire

Bang on: Chipotle explores ethos through satire

Denver – Chipotle Mexican Grill is taking the notion of being a disruptive brand one step further by producing a four-part series for American streaming service Hulu that subtly belies its values through a work of fiction.

Farmed and Dangerous, a satirical comedy series about American agribusiness, features an evil corporation, Animoil, which introduces petroleum-based cattle feed that causes the animals to explode.

‘Much of our marketing is aimed at making consumers more curious about where their food comes from,’ says Mark Crumpacker, chief marketing and development officer at Chipotle. ‘By making complex issues about food production more understandable – even entertaining – we are reaching people who have not typically been tuned into these types of issues.’

The series may be considered as scaremongering, playing on people’s fears while gently suggesting the alternative – go to Chipotle, where the food is ‘made with integrity’.

LS:N Global will be exploring this theme, as well as how Convergence Culture, in which different sectors converge into one, at our Spring/Summer 2014 Trend Briefing, The Polarity Paradox. For more, book tickets at our Eventbrite page.

Discover More News
Koto NYC weaves humanity into Uniqode’s digital-first brand identity

News

Koto NYC weaves humanity into Uniqode’s digital-first brand identity

Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.
Design : Technology : Branding
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Foresight Friday : Fashion : Design
Stat: US consumers turn to buy now, pay later for groceries amid recession fears

News

Stat: US consumers turn to buy now, pay later for groceries amid recession fears

One in four Americans are now using buy now, pay later (BNPL) services to finance groceries, up from 14% last year, according to a recent LendingTr...
Retail : Finance : Food
Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

News

Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

Sweaty Betty is back with a powerful new chapter of its Wear the Damn Shorts campaign, confronting women’s leg-related insecurities head-on.
Advertising : Sports : Wellness
R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

News

R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

As generative AI reshapes how consumers access information, advertising giant R/GA is helping brands increase their visibility with a new AI Search...
Technology : Retail : AI
Stat: Reproductive health inequalities exposed in England

News

Stat: Reproductive health inequalities exposed in England

A new survey has revealed that more than a quarter (28%) of women in England are living with serious reproductive health issues such as endometrios...
Health And Wellness : Identities : Society
Lotte turns chewing gum into a productivity tool with Shu-Chew Beats

News

Lotte turns chewing gum into a productivity tool with Shu-Chew Beats

Confectionery brand Lotte is repositioning chewing gum as a productivity tool with Shu-Chew Beats.
Advertising : Food : Health & Wellness
Rare Beauty joins Substack

News

Rare Beauty joins Substack

Selena Gomez’s Rare Beauty is joining a growing cohort of brands turning to Substack to strengthen consumer relationships through long-form storyte...
Beauty : Retail : Pop Culture & Media
Stat: Workers under 24 years old drive return to the office

News

Stat: Workers under 24 years old drive return to the office

Five years after lockdown reshaped hybrid working, younger employees are unexpectedly driving the return to the office.
Gen Z : Work : Health & Wellness
Future Days 2025: Governing unthinkable futures

News

Future Days 2025: Governing unthinkable futures

The final day of Future Days 2025 began with a series of talks from futurists and strategic thinkers, touching on topics from innovation in the glo...
Global Events : Sustainability : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN