Play time: Wearable augmented reality

Umeå, Sweden – A new t-shirt invention allows wearers to play ‘rock, paper, scissors’ with themselves. Wearing the shirt in front of a computer with a webcam activates its augmented technology. A moving image of the person appears on screen, with a virtual arm extending from the shirt. The wearer can then play ‘rock, paper, scissors’.

Created by the wearable magazine T-post, this augmented reality helps wearers visualise the news article about higher education printed inside the t-shirt. ‘It’s a new way of communicating a story,’ editor-in-chief Peter Lundgren tells LS:N Global.

To see how brands are using augmented reality to engage with consumers, read our latest feature on the technology.