Casual labour: BSport & Leisure trend inspires new collection

Paris – At the menswear shows yesterday, Louis Vuitton gave its interpretation of the modern work/life balance of today’s male professionals: luxury wear for the Bleisure age.

Paul Helbers, men’s studio director for the French luxury brand, cited LS:N Global’s Bleisure lifestyle as the key influence in the autumn/winter 2010 collection. The trend we reported on a year ago was noticeable in the clothing shown on the runway, with a mix of formality and comfort that allows wearers to slip effortlessly from boardroom to bar.

‘Fabrics are bonded to do without linings, and coats unzip at the yoke to layer under other pieces,’ Helber said. ‘This suits travel – and that is always a focus at Louis Vuitton – but also today’s laptop workplace, which has blurred the boundaries between tailoring and casual pieces.’