Left bank: Concept store opens in underground vault

Amsterdam – A concept store that doubles as a venue for cultural happenings has opened in an underground bank vault. With fashion shows, product launches and art exhibitions, 290 Square Meters welcomes the creative crowd through the vault door. The boutique, whose roster of cult brands includes Wood Wood, APC, Our Legacy and Eley Kishimoto, also collaborates with brands on events – NikeiD held its international launch party here.

Like Parisian store Merci, 290 Square Meters offers its customers a complete lifestyle experience to keep them laughing – all the way to the bank.