The Hague, Netherlands – A new installation explores the possibilities of materials and light in an otherworldly exhibition.
In ‘Soma’, at the Museum Beelden Aan Zee, Israeli artist Ayala Serfaty has woven fine glass filaments to produce structures that are then sprayed with a polymer to create a crystalline membrane.
As explored in our Light Futures design direction, consumers are increasingly seeking more tangible experiences with brands; a connection made possible through innovative light installations would be well placed in a sensory retail environment.