Big gig: Music partnership sees live streaming of concert

London – Pop star Rihanna’s live concert will be streamed online as part of the Nokia Play 2010 partnership between Nokia, Island Def Jam Music Group and Universal Music Group International today. In addition, selected bloggers at the event will record, broadcast and share elements of the concert with fans around the globe using social networks. The singer’s new album will also be launched in simultaneous listening parties scheduled to take place around the world, and Nokia ‘Comes With Music’ customers will be able to download an exclusive version of the album, with additional content available for free as part of their subscription.

Inline activities that bring consumers together take advantage of today’s technology and are an effective way to grow your brand. This is a great example of brand inclusivity – the gig that everyone can attend.