Sock it to me: Mismatched pairs solve age-old problem

Atlanta, Georgia – Sock specialist Blindmice has solved that age-old problem of what to do when a missing sock puts an end to a once-worn pair. Making pairs of socks that don’t match in the first place, the company ensures that no separate sock need be left in the drawer ever again.

Channeling our Scale Eclectic trend, Blindmice cleverly turns a product negative into a positive brand attribute – one with loads of socks appeal.