Whopper 2.0: Augmented reality brings BK banner to life

Florida – Burger King is using augmented reality (AR) – the layering of 3D digital visuals over real-world footage – in a new online advertisement to promote its Value Menu. To see what a dollar can buy at the fast-food outlet, viewers of the ad hold a dollar bill to their webcam and watch as their cash translates into a selection of burgers on screen. The AR application can also transform participants into the Burger King figurehead on screen.

While other companies, such as automaker Nissan and the US Postal Service, are using augmented reality on their websites, Burger King’s is one of the first online banner ads to interact with consumers using this new technology.