Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: Women lack information about the perimenopause

A study by Avon has revealed a global lack of information among women when it comes to the perimenopause.

News

Stat: American LGBT+ communities drive the travel sector

American adults in the LGBT+ community are likely to be the first to travel again, reveals a new study by Harris Poll.

Society : Travel And Hospitality : Stat

News

Stat: Americans turn flexitarian amid Covid-19

Over half of health-conscious Americans are changing to a plant-based diet.

Food And Drink : Health : Covid-19

News

Stat: Britons choose texts over real-life conversation

More than half of British consumers (55%) prefer texting to phone calls, according to resarch from YouGov.

Technology : Society : Neo-Kinship

News

Stat: APAC consumers put convenience before data security

Asia-Pacific consumers favour convenience over data security, according to the new Curve of Convenience 2020 report by technology company F5.

Technology : Society : Data

News

Stat: Location-sharing rises during Covid-19

According to research by WARC, the global rate of location-sharing opt-in on mobile apps increased by 39% between February and June 2020.

Stat : App : Technology

News

Stat: British shoppers opt for subscriptions amid Covid-19

Research from Barclaycard Payments has shown that British shoppers are embracing subscription services amid Covid-19.

Retail : Subscription : Lockdown

News

Stat: Patriotic consumers vie for Chinese beauty brands

New research from Mintel reveals insights into the changing beauty landscape across China amid the pandemic.

Stat : China : Retail

News

Stat: US citizens embrace prolonged homebody lifestyles

According to research by McKinsey & Co, many US consumers still feel concerned about the risk of Covid-19 and are choosing to stay indoors rather t...

Society : Covid-19 : Coronavirus

News

Stat: Social media is accelerating the counterfeit market

The counterfeiting market is growing at a rapid rate, according to a new report from technology firm Entrupy.

Luxury : Counterfeit : Fake

News

Stat: Furlough hasn’t stopped UK employees from working

A new study conducted by economists from the universities of Oxford, Zurich and Cambridge delineates how Britons have navigated the new ways of sup...

Society : Covid-19 : Coronavirus

News

Stat: Young Britons stock up on health supplements

Health-conscious British consumers have been shopping for dietary supplements amid the chaos of the pandemic, according to a new survey by YouGov.

Stat : Health : Wellness

News

Stat: Optimism in workplace diversity grows

A new study by Quartz and Qualtrics reveals employees’ growing optimism about diversity and inclusion efforts in the workplace.

Workplace : Society : Diversity

News

Stat: Playing video games increases empathy

The National Literacy Trust and the Association of UK Interactive Entertainment find that playing video games can increase empathy in children.

Technology : Media And Entertainment : Stat

News

Stat: Beauty consumers crave ingredient explanations

Research by Holland & Barrett has shown that the majority (97%) of UK beauty consumers would like brands to be more transparent about the ingredien...

Beauty : Packaging : Transparency

News

Stat: At-home socialising becomes the new normal

A new global study by Accenture highlights how people are seeking brands that tailor their products and services to the Homebody Economy.

Retail : Society : Covid-19

News

Stat: Travellers are more confident about booking trips away

Data from Airbnb indicates that people are feeling more confident about booking both local and international stays.

Travel And Hospitality : Stat : Statistic

News

Stat: Gardens are vital to Millennial mental health

According to research by AO, consumers’ love for gardening in the UK has grown significantly during lockdown.

Society : Stat : Statistic

News

Stat: US citizens shun social media for self-care

A survey by The Ohio State University has found that American social media habits are changing as a response to current events this year.

Society : Social Media : Health & Wellness

News

Stat: British viewers are sceptical of TV adverts

Research by YouGov has shown that more British people are likely to feel sceptical of TV adverts than not, with many finding them intrusive and ann...

Society : Advertising : Stat

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