US – Health and wellness tech company Oura has announced new features designed to support women through pregnancy, perimenopause and menopause, which will be rolled out globally later this year.
The update provides comprehensive insight into how biometrics evolve throughout pregnancy, as opposed to those available following a scheduled check-in with a doctor. Expectant mothers gain access to educational content and a range of metrics that help them better navigate each stage of pregnancy. The ring identifies common pregnancy patterns using biometric data collected from more than 10,000 pregnancies.
‘We’re expanding the Oura experience to better reflect the deeply personal and varied realities of women’s health,’ said Holly Shelton, chief product officer at Oura. ‘From pregnancy to perimenopause, women undergo profound physiological changes that have too often been dismissed or misunderstood. For generations, many have faced these transitions without the knowledge, resources or care they deserve and we’re committed to changing that.’
Additionally, the perimenopause tracker could represent a significant step forward in the monitoring of women’s health. Oura reports that perimenopause is among the most under-researched phases of health, despite affecting a global population of over one billion women who are either in perimenopause or post-menopause. The new tool equips members to track symptoms and understand the potential impact on their bodies by completing a survey that analyses answers to generate a personalised assessment.
For more insights on the future of women’s health tech, read The Future of Femtech.
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